An introduction to Done-For-You Primary Research for Investment Professionals
How Woozle's primary research platform outperforms traditional expert networks.
Mark Pacitti
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10 min read
Mark Pacitti
How to Run Commercial Due Diligence That Actually Moves Conviction: A Step-by-Step Framework for Investment Professionals
83% of private equity respondents admit their current due diligence practices remain outdated and fall short of expectations.
Mark Pacitti
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6 min read
Expert Networks: The Complete Guide for Investment Professionals
This guide breaks down how expert networks work, what they cost, and how to use them without wasting time or money on the middleman model that dominates the industry.
Mark Pacitti
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8 min read
How Long/Short Equity Analysts Generate Alpha Through Primary Research
Most analysts burn weeks each quarter on logistics while paying research prices for access. The process breaks down at vendor selection, question design, and verification. This guide shows you how to fix it.
Mark Pacitti
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6 min read
Emerging Sectors and Themes to Watch in 2026
Woozle's eight core themes to watch in 2026 driven by our proprietary primary research.
Mark Pacitti
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22 min read
The Expert Network Model Runs on Your Time, Not Theirs
Expert networks charge $1,200 per call but deliver access, not intelligence. Investment professionals absorb the vetting, scheduling, compliance risk, and analysis work whilst paying research prices for introductions.
Mark Pacitti
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7 min read
How Investment Professionals Leverage Primary Research for Competitive Advantage in the Era of AI
AI has commoditised public data, eroding traditional investment edges. Primary research, delivering proprietary human insights AI cannot access, now drives alpha
Mark Pacitti
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11 min read
The £8.6 Billion Question: Is AI Making Hedge Funds Smarter or Just More Expensive?
Citadel spent £8.6 billion on employee compensation across 2022 and 2023. A significant portion of that went to AI
Mark Pacitti
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5 min read
The Commoditisation of Alpha: Why AI Makes Primary Research More Valuable, Not Less
AI has democratised quantitative analysis to the point where everyone has access to the same models, the same datasets, and increasingly similar conclusions.
Mark Pacitti
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3 min read
Why 83% of Investment Professionals Say Their Due Diligence Needs Fixing
70-90% of M&A deals fail because of inadequate due diligence, representing billions in wasted capital and collapsed investment theses.
Mark Pacitti
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11 min read
How to Run Due Diligence Surveys That Actually Move Deals
Most due diligence surveys waste time and money because middlemen optimise for completes, not answers.
Mark Pacitti
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13 min read
Primary Research for Hedge Funds: A Framework for Generating Non-Consensus Insight
Investment-grade primary research requires triangulation across multiple sources, MNPI boundary awareness, and measuring cost per useful insight rather than cost per call.
Mark Pacitti
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11 min read
Convergence: When Expert Calls Contradict, Research Becomes Noise
When expert calls contradict each other, most deal teams assume they need more calls. They do not. They need convergence. Triangulated research forces data from multiple methods and cohorts to either align around a truth or diverge in ways that surface real risk
Mark Pacitti
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9 min read
Upstream: Building Conviction Through Better Questions
Conviction in primary research comes from better questions. This article breaks down why up to 40% of expert calls fail to move investment decisions, how poor question design destroys value upstream, and the exact framework top investors use.
Mark Pacitti
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13 min read
How New Multi-Manager Hedge Fund PMs Should Select Research Providers
Portfolio managers waste up to $67,200 annually on primary research. Choosing a vendor is critical.
Mark Pacitti
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8 min read
Fault Line: Why PE Research Infrastructure Is Breaking
PE holding periods hit 7+ years while add-ons reached 74% of deals. Most research infrastructure is still built for three-year holds. This article breaks down the math on wasted spend, the shifts top firms made, and how to rebuild for the long hold.
Mark Pacitti
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8 min read
The Information Paradox: Why More Data Means Less Alpha
AI adoption has surged across investment firms, but alpha is harder to find because everyone feeds models the same public data. The edge has shifted to proprietary primary research.
Mark Pacitti
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5 min read
The £8 Billion Write-Down: What HP's Autonomy Disaster Teaches Investors About Survey-Based Due Diligence
HP's £8 billion write-down on Autonomy proves that access to data is not due diligence
Mark Pacitti
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12 min read
Woozle Launches Vendor and Technographic Data Capability for Investment Due Diligence
Woozle Launches Vendor and Technographic Data Capability for Investment Due Diligence
Mark Pacitti
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3 min read
The Gap: Where Alpha Lives When AI Reads Every Document
AI now reads and summarizes deal documents in minutes but AI cannot tell you what customers actually think.
Mark Pacitti
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8 min read
31% of Expert Network Consultations Involve Unqualified Participants, Industry-First Survey Reveals
Nearly one-third of expert network consultations involve participants who weren't actually qualified for the call, according to
Mark Pacitti
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4 min read
How Woozle Helped a Multi-Manager Hedge Fund Avoid Millions in Losses on US Class 8 Truck Manufacturers
A multi-manager hedge fund avoided £3–5 million in losses on US Class 8 truck manufacturers by using Woozle Research's dealer survey.
Mark Pacitti
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9 min read
The Structural Breakdown of Expert Network Business Models
Expert networks recycle the same professionals.. You're paying $1,200 per call for access your competitors already bought, then spending another $2,000 in analyst time to clean up the work.
Mark Pacitti
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7 min read
The Expert Recycling Economy: Why Your "Custom" Research Isn't
Expert networks recycle the same professionals.. You're paying $1,200 per call for access your competitors already bought, then spending another $2,000 in analyst time to clean up the work.
Mark Pacitti
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8 min read