News

Woozle Research Launches Platform That Delivers Finished Intelligence to Investment Professionals

The new platform eliminates the expert network middleman tax, reducing research costs by 50 percent and recovering 14 hours per month of analyst time for early clients.

LONDON – Woozle Research, a primary research platform for investment professionals, today announced the launch of its new platform designed to deliver verified, decision-ready intelligence to hedge funds, private equity firms, and institutional investors.

Founded in 2016 by Mark Pacitti, CFA, a former buyside analyst at Goldman Sachs and Citadel, Woozle addresses a structural inefficiency in primary research. Traditional expert networks charge approximately $1,200 per call with an estimated 40 percent producing unusable insights. Survey platforms stack middleman margins while pushing design, fielding, and analysis back onto clients.

"Investment teams are paying research prices for access products. We built Woozle to deliver what investors actually need: verified answers that go straight into IC memos and investment models."

How the platform works:

→ 10-minute brief submission: Clients outline their investment hypothesis and research questions. Then they're done working.

→ Fresh expert recruitment: Woozle sources experts specific to each project rather than drawing from recycled databases.

→ Structured research and verification: All respondents are ID-verified. Key claims are cross-referenced. Outputs undergo human validation before delivery.

→ Decision-ready intelligence: Results arrive tagged, searchable, and ready for investment memos. No scheduling, interviewing, or note-taking required.

What the platform enables for investment teams:

→ 50 percent cost reduction: Early clients report cutting cost per useful insight by half compared to traditional expert networks.

→ 14 hours recovered monthly: Analysts redirect time previously spent on scheduling, vetting, and logistics toward investment decisions.

→ Zero compliance exposure: Clients are never on calls. The arms-length model eliminates direct contact with expert sources.

→ Performance-based pricing: Fees tied to outcome quality rather than call volume or survey completes.

"The primary research infrastructure was built for middlemen, not investors. Expert networks profit from maximizing call volume regardless of utility. We remove those layers entirely and own the full chain from brief to finished intelligence."

Woozle Research serves portfolio managers, analysts, and deal teams running concentrated portfolios under tight diligence timelines. The platform covers both qualitative expert interviews and quantitative survey research across industries and geographies.

About Woozle Research

Woozle Research is a primary research platform that delivers finished intelligence to investment professionals. Founded by buyside veterans, the company provides verified expert interviews and survey research designed around how real investment decisions are made. Woozle eliminates the middleman model by recruiting fresh experts for each project, conducting structured research, and delivering decision-ready outputs with performance-based pricing. For more information, visit woozleresearch.com.