Lululemon: A Brand at the Crossroads
We are launching primary research to answer the question the market cannot: is Lululemon's U.S. business broken, or fixable?
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Perspectives
The Real Cost of an Expert Call: What I Learned at Goldman Sachs
I spent years running expert calls and surveys for investment diligence at Citadel and Goldman Sachs. The invoice said $1,200 per call. The actual cost was closer to $2,750. This article breaks down where the rest goes.
News
Celebrating 10 Years: 14 Things I Learned Running Primary Research for Investors
Here's what I've learned about what actually builds conviction—and builds it fast.
Celebrating 10 Years: 18 Things I Learned Building Woozle
18 lessons on building a company from 10 years experience at Woozle.
A Practical Guide to Channel Checking Software Companies
An Guide for Long/Short Hedge Fund Investing in Software Tickers.
An Industry Primer on Carbon Capture for Investment Professionals
This primer is intended to provide investment professionals with a robust understanding of the carbon capture industry from a foundational standpoint.
The Invisible Verification Problem in Expert Networks
Expert networks sell transcripts of what experts say, not verification of whether those statements are true. This invisible gap between testimony and evidence costs investors billions annually.
The £2.5 Billion Coordination Tax: Why Expert Networks Profit From Your Inefficiency
Investors are paying billions for access. The actual research work happens after the invoice arrives.
An Industry Primer on AI Agents for Investment Professionals
This primer helps investment professionals understand the AI agent industry
The Complete Guide to Commercial Due Diligence for Investment Professionals
This guide seeks to cover in full for investment professionals eager to understand the principles and practice of empirical and rigorous CDD
An introduction to Done-For-You Primary Research for Investment Professionals
How Woozle's primary research platform outperforms traditional expert networks.
How to Run Commercial Due Diligence That Actually Moves Conviction: A Step-by-Step Framework for Investment Professionals
83% of private equity respondents admit their current due diligence practices remain outdated and fall short of expectations.