London, UK - Woozle has integrated vendor and technographic data into its research platform. Clients now receive expert interviews and customer panels sourced from verified software users, not self-reported claims.

What This Means for Clients:

• Experts sourced based on confirmed usage of specific B2B software

• Customer panels built from verified user populations segmented by spend, tenure, and technology stack

• Management claims cross-checked against actual deployment data

• Higher quality intelligence with less bias from Woozle's internal sourcing tools

What is Woozle's Technographic Data Capability?

Woozle, the primary research platform delivering finished intelligence to investment professionals, has integrated vendor and technographic data capabilities into its internal sourcing infrastructure. These tools enhance how Woozle recruits experts and customers for client due diligence projects in B2B software and technology-enabled businesses.

Clients submit standard research briefs. Woozle uses technographic data combined with firmographic, funding, and role-level information to identify and recruit the right experts. The result: primary research anchored in observable technology deployment, delivered as finished intelligence.

Bottom Line: Clients receive better sourced experts and customers without changing how they work with Woozle.

Why This Matters for Investment Due Diligence

"Investors conducting diligence on B2B software companies need to speak with operators who are using the products in question, not generic industry experts recycled from shared databases," said Mark Pacitti, CFA, Founder and Managing Director of Woozle. "We've integrated technographic data into our sourcing process so clients get better results from the same simple brief. They don't access the data directly. We use it internally to find operators with objective usage evidence, reducing self-report bias and strengthening verification of management narratives."

The problem: Traditional expert networks recycle the same generic "industry experts" who give vague, anecdotal answers. Investors waste time and money on calls with people who don't use the software being evaluated.

The solution: Target operators with live, verified usage of the tools you're researching.

Key Insight: Objective usage data replaces self-reported expertise, cutting bias and improving diligence quality.

How Woozle's Technographic Capability Works

The platform continuously ingests data showing which software and platforms companies use. Coverage spans multiple categories:

• CRM systems

• Marketing automation

• Cloud services

• Enterprise applications

Woozle orchestrates multiple established B2B data providers specializing in web-technology detection, data enrichment, and sales intelligence. This maps technology stacks at scale, covering both long-tail web technologies and deeper enterprise deployments.

How Sourcing Works: Vendor and technographic information integrates into Woozle's internal platform. When clients submit a brief, Woozle uses this data to identify experts based on live usage of relevant tools, recency of implementation, and stack context.

For customer-panel sourcing, Woozle isolates specific cohorts:

• High-spend users

• Recent adopters

• Customers who have churned

Each cohort segments by tenure and technology configuration.

The Process: Clients write a brief specifying the software or vendor. Woozle uses technographic data to identify and recruit operators and customers using the tools. Clients receive verified interviews and survey data, not raw data access.

How This Strengthens Verification and Reduces Bias

The capability strengthens Woozle's verification process. Cross-checks become possible for segment penetration claims, competitive displacement narratives, and product adoption patterns. These checks compare management statements against actual deployment data.

This approach reduces reliance on anecdotal evidence. Research participants come from populations with confirmed technology usage. Their responses get benchmarked against broader stack-level patterns.

What This Means for Clients: When management says "we're winning share from Competitor X," clients receive interviews with verified former Competitor X users who switched. Woozle uses technographic data internally to confirm these experts were Competitor X users before adopting the new tool.

Core Benefit: Anchoring diligence in observable data reduces the risk of paying for recycled opinions or management spin.

About Woozle

Woozle is a primary research platform delivering finished intelligence to investment professionals focused on public and private markets. Built by investors for investors, Woozle provides verified expert interviews, survey data, and channel checks designed to meet investment-grade standards. The platform eliminates the middleman model by conducting research end-to-end and delivering decision-ready outputs in 5 to 7 business days. Woozle serves hedge funds, private equity firms, venture capital investors, investment banks, and institutional research teams.

For more information, visit woozle.com

Media Contact

Mark Pacitti, CFA
Founder & Managing Director
Woozle Research
Email: mark.pacitti@woozleresearch.com
Web: woozle.com